Sunday, February 28, 2010

An All-Around Fashionista - My Personal Brand

Here is my personal brand!

The presentation below has helped me focus my public relations career and objectives towards the evolving world of fashion.
Stay tuned for blogs about high-end, street and bridal fashion!

Thursday, February 25, 2010

Enhance A Brand's Image Using Social Media

Check out my video blog on How Public Relations has been affected by broadband connectivity ie. Social Media!

This video discusses:
1. How Public relations can benefit from social media
2. How to communicate with the customers instead of to the customers
3. Blogging from the inside
4. "Ideavirus"

If you would like to read the referenced manifestos please go to Dierdre Breakinridge's PR 2.0 A Communicator's Manifesto. I also reference Seth Godin's Unleashing An Ideavirus.

Monday, February 1, 2010

A young passion for fashion

Tavi Gevinson, 13, is an internationally known fashion blogger. Tavi is the publisher of Style Rookie. The writer is a respected high fashion style critic. Tavi posts fashion trends and critiques new designers. She reviews fashion shows from around the world. Tavi’s writing skills surpass that of an eighth grader. Most people assume her blog is a fraud. The Chicagoan simply defends her gift in interviews. To learn more read this article, The Chicago Tribune.

One of the most recent posts is a critique of Paris' fashion week. Tavi gives a detailed look into the designs from Christian Dior, Chanel and Armani. Tavi writes in a sarcastic and humorous manner. Style Rookie is suitable for all ages.

Tavi posts pictures of her own unique and creative style. The writer recently blogged about her blue hair. To emphasize the trend Tavi posted photos of other artists using the same styles.

Fashion is a passion of mine. I respect Tavi for her dedication and success in the fashion industry. Here is a list of other sites where Tavi appears

Check out Tavi’s interview with Rodarte for their new line at Target.

Tavi Gevinson is a great example of how social media can bring you fame. Style Rookie reached out to the fashion world and made a name for herself. I wish her all the best. I will continue to watch Tavi blossom into a greater young success.