Thursday, February 25, 2010

Enhance A Brand's Image Using Social Media

Check out my video blog on How Public Relations has been affected by broadband connectivity ie. Social Media!

This video discusses:
1. How Public relations can benefit from social media
2. How to communicate with the customers instead of to the customers
3. Blogging from the inside
4. "Ideavirus"

If you would like to read the referenced manifestos please go to Dierdre Breakinridge's PR 2.0 A Communicator's Manifesto. I also reference Seth Godin's Unleashing An Ideavirus.
Posted by at
Labels: , , , ,

2 comments:

  1. UnknownFebruary 26, 2010 at 4:46 PM

    Nadine it's very interesting; well done.
    Do you think this could help Toyota in their current crisis?
    Also do you think that Toyota could have avoided or lessened the magnitude of the crisis if they had effectively using Social Media?

    All the best

    Hassan

    ReplyDelete
  2. Nadine RashadFebruary 28, 2010 at 11:50 AM

    I think if Toyota had developed a personal relationship with their customers, using social media, before the crisis occured it would make the recovery a little easier.

    ReplyDelete

Subscribe to: Post Comments (Atom)