Friday, January 15, 2010

Would You Jump Off The World’s Tallest Building?


Once again Dubai has set a world record! The Burj Khalifa is by far the world’s tallest building. Standing at over 800 meters tall (2625 ft), the building contains over 160 stories. The construction started January 2004. It took Dubai six years to set the world record for tallest building in the world; this includes the tallest freestanding structure, sorry CN Tower! Go to this link to check out the difference between Burj Khalifa and other towers/buildings.

Most of you might be thinking, “ What/who is Khalifa?!” Well, just days before the opening of Burj Dubai, Sheik Khalifa gave $10-billion to Dubai to help cover the bailout funds. Sheik Khalifa is the head of the United Arab Emirates, as well as the ruler of Abu Dhabi. In honour of this donation Dubai renamed the building Burj Khalifa. Here is an article from the Globe and Mail that can explain further.

Here is a video of the inauguration of Burj Khalifa on January 4th, 2010!


When I searched twitter for #BurjKhalifa, I found it interesting to find real estate postings. I never thought that Twitter could be used to sell/rent out properties! I also found a posting from BrandDubai saying “#BurjKhalifa is a source of pride for Dubai and the UAE.” I found this very interesting. I searched further on the Burj Khalifa website to find that the building symbolizes international cooperation, a prosperous Middle East, and success in human talent, not on oil reserves.

Now, back to my first question “Would you jump off the world’s tallest Building?” Apparently, a few people were crazy enough to do it! Watch the video below as proof.


The Burj Khalifa uses social media to promote the extravagance of both the building and its inauguration. Social media is an excellent way for the world to connect itself. Spectators from around the world were given the opportunity to feel as if they were there as the base jumpers were risking their lives.

The inauguration and the base jumpers are a great inititative by Burj Khalifa's PR team. It is a great way for the world to appreciate and respect the building. It also brings in a lot of customers from around the world. Becuase really, who wouldn't want to stay on one of the top floors of the tallest buidling in the world?

In interest of starting a debate, do you think this building is a waste of money, considering our struggling economy? When I researched articles online, a lot of comments would suggest that yes, perhaps this money could have spent more wisely. Here is an article if you wish to read further.

1 comment:

  1. I know that it is a struggling economy, yet I don't think that it is a waste of money. The Burj Khalifa will be a historical building in a 100 years and may be added to the World's Wonders. If Dubai has the money to do this, then who are we to judge what they do with it?

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